Logo Animation for NAMRATA _ design idea

This is style frame of Namrata's logo animation.

After interviewing Namrata, I understand what kinds of works she wants to create.
The ideas about her design work that I can get is like this.

> Simple, Clear, Something new, Conceptual, Creative, Advanced, Experimental, Impressive, Having impact, Interesting, Easy, Amusing...

So I organize my thoughts and this explain her work with three process.

Creative thinking > Simple, clear idea > Conceptual solution

With these contents I'm gonna create animation using type playing. Types will keep moving and make messages continuously and finally the logo - NAMRATA will appear at the end.



I still thinking how can I create more conceptual type treatment. However, overall lookinig of this animation will be very simple and clean.