Animation for Namrata

This is the animation for Namrata. Based on my first trial one I tried different transition of type.
Instead of shaking words at the starting part, I used a little bit more light and playful transition. I agree with that the shaking thing gives struggle feeling of working and I don't want to give that kinds of expression in this animation. I want to show more pleasure feeling without struggle thing. I used rotation transition to present that.

First Trial for animation of Namrata

This is the first trial animation for Namrata.
As I mentioned before, I keep in mind the main concept of this animation.

At the starting part of animation shows the floated types and then the first words are suddenly appeared. This represents the designer's creative thinking process such as brain storming. First, designers keep thinking all ideas that can be possible. Later, they organize the idea to be the best one. After that creative thinking gives rise to simple and clear idea. And the idea brings the final conceptual solution. That is the process of Namrata's design that I thought.

ABC3D

I found a great typography book which deals with type as 3D.
This is awesome!

Logo Animation for NAMRATA _ design idea

This is style frame of Namrata's logo animation.

After interviewing Namrata, I understand what kinds of works she wants to create.
The ideas about her design work that I can get is like this.

> Simple, Clear, Something new, Conceptual, Creative, Advanced, Experimental, Impressive, Having impact, Interesting, Easy, Amusing...

So I organize my thoughts and this explain her work with three process.

Creative thinking > Simple, clear idea > Conceptual solution

With these contents I'm gonna create animation using type playing. Types will keep moving and make messages continuously and finally the logo - NAMRATA will appear at the end.



I still thinking how can I create more conceptual type treatment. However, overall lookinig of this animation will be very simple and clean.

These are my drawing design portfolios that represent me.
I hope these can be helpful to create animation of my logo.

Some graphic pieces that represent me

This is the famous design of Paul Rand. I love his design works and the way of thinking.
His design is simple, friendly and has kind of warm, humorous aspects. At the same time his designs have strong impact that means they are impressive and memorable for a long time.
I want to design something like his works.






These are design of Alan Fletcher who is another my favorite designer.
As you can see, his design is also simple, sophisticated and humorous. I don't like to use too much computer skill when I design something. Instead of that, I like pencil drawing, collage with simple, clear, new idea.

Like these two great designers, I want to make people happy with my design. I want to give positive energy as much as I got from these designers. That's the why I start design.

Some graphic pieces that represent me

This is the image map of New Caledonia that I created in 2008. I drew all of this map.
I have liked drawing since I was a child especially water color drawing. I trained this skill for a long time and now I have good skill in this area. Drawing can be the way of self-expression so doing this is really amazing for me because I can feel free.

Some graphic pieces that represent me

These photos are about the doughnut cafe named "DONO STUDIO" in Korea that I designed. The reason why I choose above portfolio is that I love and enjoy the restaurant branding always. (I love and enjoy eating delicious food of course!!! :D) The restaurant design usually reflect current trend so it is very easily acceptable area for designers to try their new approaches. That kind of works are really fun and interesting for me. This doughnut cafe project was fun for me. I designed this space as a donut design studio that contains all about donut concerned things. There are several special recipes drawn on the pannels on the wall and the cushions are donut shapes. I made the owl as a character of this cafe named Dr. Dono as well. He is always thinking about donuts and also keep analysis them. His eyes looks like donuts and his legs are looks like forks. You can find Dr. Dono's doodles about donut on the main wall of the cafe.

Malevich : Flying

This is 15sec animation using Malevich's painting named "Flying".
(Pratt Motion II class)

When I saw this painting first, I feel the time is standing for a second in this picture.
It was a just picture but I can see the movement in it.
It was rhythmical, calm and had positive energy at the same time like the name of the painting.
I designed this animation to extend movement of the painting as I was feeling.
I focused on the rhythm and the way of appearing and passing elements.


This is story board of above animation.
All painting elements appear and gather in order with same rhythm passing each other.
Like the painting was drawn by painter, the animation can have process.
And it makes painting alive.